Pricing
Measure once. Then keep measuring.
The assessment is free. The complete report is a one-off. CACIQ+ is for organisations treating acquisition economics as an ongoing discipline rather than a one-time exercise.
Annual billing applies to CACIQ+. The free assessment and the one-off report are unchanged.
Free
£0
One assessment, no account
- CACIQ assessment
- CACIQ Score and six dimension scores
- Digital Margin Exposure
- Declared or calculated CAC
- Assessment confidence
- Three key findings
- One priority recommendation
- Methodology summary
CACIQ Complete Report
£7.99
One-time, per report
- Everything in Free
- Complete interactive report
- Detailed CAC and channel analysis
- Acquisition funnel view
- Digital capability and automation detail
- Customer journey and cost-to-serve analysis
- Ten recommendations and priority matrix
- Downloadable report and expanded methodology
CACIQ+
£19.99
Per month
- Four complete reports every month
- Cactus, your CACIQ strategy copilot
- Assessment history and score tracking
- Compare reports over time
- Ongoing recommendations
- Report downloads
- Benchmark access as cohorts mature
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