Customer acquisition intelligence for financial services
What is your customer acquisition really costing you?
CACIQ analyses your customer acquisition economics, digital capability and operating model to identify where your organisation may be exposed to rising acquisition costs and digital margin pressure.
Free assessment · No account needed · Report in around ten minutes
Report previewCACIQ Score
Digital Margin Exposure
Moderate
The CACIQ chain
CAC is only half the equation.
Customer acquisition economics don't exist in isolation. As demand for digital financial services rises, the cost of winning a customer is shaped by how much of your operating model can meet that demand digitally: and how much still depends on people, paper and branches.
Devised by Anthony Bushen-Garvie, the framework expresses this conceptually as CAC = D(t) / α, where D(t) is digital demand over time and α is a firm's digital capability. CACIQ turns that relationship into a measurable diagnostic.
Follow the path from changing customer demand through the operating model to its effect on margin.
01
Digital Demand
Customer expectations create pressure for faster, simpler digital journeys.
What you get
Power up the way you measure acquisition.
A CACIQ Score you can audit
Six weighted dimensions, every contributing answer visible, and the methodology version stored with the report.
Learn moreDigital Margin Exposure
A separate indicator of how exposed your margin is to rising digital demand, reported alongside the score rather than folded into it.
Learn moreRecommendations, not adjectives
Priorities drawn from a seeded recommendation library and triggered by your own answers, with the trigger shown.
Learn more
Read CACIQ analysisWhy it matters
A score is only useful if it can be explained.
Every dimension can be opened to show which answers contributed, how each was weighted, which sector modifier applied and where data was missing. Missing data reduces confidence rather than quietly reducing your score.
Read the methodologyThe CACIQ Framework
Six dimensions. One auditable score.
CAC Efficiency
How efficiently the organisation converts acquisition investment into customers, and how visible those economics are.
Weight 25%
Acquisition Strategy
How strategically and systematically acquisition is planned, attributed, tested and owned.
Weight 20%
Digital Capability
The organisation's ability to deliver acquisition, onboarding and servicing journeys digitally.
Weight 20%
Automation & Scalability
How effectively technology reduces manual dependency and lets acquisition and service volumes scale.
Weight 15%
Customer Journey
The amount of friction inside acquisition, onboarding and servicing journeys.
Weight 10%
Data, Attribution & Intelligence
How effectively data, analytics, attribution and AI support acquisition decisions.
Weight 10%
Sector methodology
Digitalisation is not a one-size-fits-all solution.
CACIQ applies a different question set, weighting and interpretation to each sector. Human advice is not treated as a weakness where it is a strategic asset.
Pricing
Start free. Go deeper when it matters.
Free
£0
- CACIQ assessment
- CACIQ Score and six dimensions
- Digital Margin Exposure
- Three key findings
- One priority recommendation
Complete report
£7.99
- Everything in Free
- Full interactive report
- Channel and funnel analysis
- Ten recommendations and priority matrix
- Downloadable PDF
CACIQ+
Most complete£19.99 / month
- Four complete reports each month
- Cactus, your CACIQ strategy copilot
- Assessment history and score tracking
- Report downloads and comparisons
- Benchmark access as cohorts mature